The privately owned company, founded in 1995, makes software that has been running many game nights in America and several European countries, especially as more and more people are staying at home during the ongoing pandemic.
Families can gather in front of a television and use their phones as controllers to enter hilarious remarks in a quiplash game where players vote for their favorite line. Friends can call each other via Skype or Zoom and share their copy of Jackbox on the PC screen while other friends participate in the game remotely.
“All of our games are rated T for teenagers, but you can turn on family-friendly mode and play them safely and comfortably with your kids. And you can get your parents and grandparents to play them too,” said Mike Bilder, CEO of Jackbox.
“We compare ourselves to the modern day digital Parker Brothers or Milton Bradley,” he said. “Instead of grabbing Monopoly or Coup or the game of life, you’re grabbing Quiplash.”
Jackbox is on the verge of doubling its player base to 200 million this year, compared to 100 million in 2019, Images told CNN Business. Families are dedicated to the chronicle their jackbox game nights on their Instagram stories. Jackbox is a regular feature at Zoom parties.
It also helps that Jackbox Party Packs are available on nearly every platform including mobile devices, PCs, consoles, Fire TV, Apple TV, Mac, and Linux. Only one player needs to own the game for a group to play.
Jackbox just released Party Pack 7, which CNN Business got to try out early on. The package, which retails for $ 29.99, consists of five games. Jackbox releases a new party pack every year with proven hit games like Quiplash and some experimental ones.
“Some people don’t like presentation games,” Bilder admitted. “Maybe not everyone loves this game. But if half of the people do it, and if everyone loves some of the games in the package, then they feel very justified in buying it.”
The company is already working on ideas for Party Pack 8. It will announce that it will have player data in a few months to decide which games will make it into next year’s release.
Since the quarantine began in March, Jackbox’s player base has increased by 500% to 1,000% compared to the previous month, as 110 million people played the games within the first three months after the quarantine, the company told CNN Business.
“Thanksgiving is usually a lot of traffic for us … New Years Eve is always the biggest day of the year,” Pictures said. “What we saw (during the pandemic) was daily traffic like Thanksgiving and weekend traffic that was bigger than any New Year’s Eve we’d ever seen.”